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Content Repurposing: How to Get More Out of Your Video Production Project.
Today, video is an essential piece of every good marketing plan. So, investing in great video production translates into a valuable...
5 days ago


How To Inspire Donors With Compelling Fundraising Videos.
You know the amazing things your organization accomplishes with the help of generous donations, but getting that message across to donors...
Feb 19


Storytelling Essentials: Building an Impactful Narrative.
Have you ever heard a funny story and tried to relay it back to a friend? Maybe you forgot details, or the timing was off. Maybe you had...
Jan 13


Filming far and wide: How to successfully plan a multi-location shoot.
Creating short films and videos captured in multiple locations across the state, or even the country, is a logistical dance that takes...
Nov 12, 2024


How to Save Time in Prepro with AI.
We’re always looking for ways to optimize our processes to protect our clients’ resources and provide more value. These days, it’s...
Aug 5, 2024

Q4 marketing: The time is now!
Waiting until September to begin your Q4 marketing puts you behind the mark. Honestly, the preparation starts when you first create your...
Jul 15, 2024


Capturing Still Life in Captivating Ways.
Video is an incredibly powerful form of media and continues to be the preferred content for social media users and algorithms alike. To...
Jun 25, 2024

Collaborate with Mood and Storyboards.
Collaboration is key to success on any video project, but sometimes it’s difficult to articulate the vision for a piece. Mood boards and...
May 21, 2024


How To Prepare for an On-Camera Appearance.
Glossophobia—the fear of public speaking—is one of the most common fears in the world. So if you feel uncomfortable in front of a camera,...
Feb 26, 2024


How Much Does a Video Cost?
Due to the highly customized approach of video production, it’s difficult to list the price of a video as a one-size-fits-most fixed cost...
Jan 24, 2024


What We Value: Making a Difference.
We strive for our videos to make a positive impact on our world and we are thrilled when a passionate client shares their “why” with us.
Dec 6, 2023


The Importance of B-Roll.
Even if you don’t know it by name, you are well acquainted with b-roll!
Oct 17, 2023


Getting Started With Professional Livestreaming.
Live content humanizes your brand and allows you to connect with viewers in real time, deepening trust through authenticity and transparency
Sep 19, 2023


Utilizing Smart Processes Saves Valuable Resources.
Just as in math class, the order of operations makes a difference in video production. And your important resources—time and money—are on...
Aug 16, 2023


Video Marketing: When To Change Course and How To Do It Effectively.
Realizing your marketing plans aren’t going to work out the way you envisioned can feel devastating, especially when you’ve already...
Jun 27, 2023

The Role Empathy Plays in Content Development.
Connection is imperative to the human experience. Love and belonging—having a sense of connection to those around us—is smack dab in the...
May 5, 2023


You Need To Stick With Your Marketing Plan Through Thick and Thin.
With warnings of economic downturn echoing across every news outlet, it’s hard to resist the urge to slash costs and lay low until...
Apr 5, 2023

AI in Video Production.
As the technology grows more robust, artificial intelligence has become front and center in many creative debates: Does AI infringe on...
Feb 28, 2023


The Industry Has Changed. Here’s What To Look For in a Video Production Studio Today.
In the past, getting started in video production meant buying expensive equipment. To stand out, production studios needed the newest,...
Jan 18, 2023


New Year, New Budget: How To Plan for This Year's Video Content.
Planning is rampant this time of year as we look ahead and dream of what’s to come. This fresh start can be seen as ripe with opportunity...
Dec 16, 2022

Some Insight
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