Filming far and wide: How to successfully plan a multi-location shoot.
Creating short films and videos captured in multiple locations across the state, or even the country, is a logistical dance that takes...
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Aug 5
How to Save Time in Prepro with AI.
We’re always looking for ways to optimize our processes to protect our clients’ resources and provide more value. These days, it’s...
Jul 15
Q4 marketing: The time is now!
Waiting until September to begin your Q4 marketing puts you behind the mark. Honestly, the preparation starts when you first create your...
Jun 25
Capturing Still Life in Captivating Ways.
Video is an incredibly powerful form of media and continues to be the preferred content for social media users and algorithms alike. To...
May 21
Collaborate with Mood and Storyboards.
Collaboration is key to success on any video project, but sometimes it’s difficult to articulate the vision for a piece. Mood boards and...
Feb 26
How To Prepare for an On-Camera Appearance.
Glossophobia—the fear of public speaking—is one of the most common fears in the world. So if you feel uncomfortable in front of a camera,...
Jan 24
How Much Does a Video Cost?
Due to the highly customized approach of video production, it’s difficult to list the price of a video as a one-size-fits-most fixed cost...
Dec 6, 2023
What We Value: Making a Difference.
We strive for our videos to make a positive impact on our world and we are thrilled when a passionate client shares their “why” with us.
Oct 16, 2023
The Importance of B-Roll.
Even if you don’t know it by name, you are well acquainted with b-roll!
Sep 18, 2023
Getting Started With Professional Livestreaming.
Live content humanizes your brand and allows you to connect with viewers in real time, deepening trust through authenticity and transparency
Aug 15, 2023
Utilizing Smart Processes Saves Valuable Resources.
Just as in math class, the order of operations makes a difference in video production. And your important resources—time and money—are on...
Jun 26, 2023
Video Marketing: When To Change Course and How To Do It Effectively.
Realizing your marketing plans aren’t going to work out the way you envisioned can feel devastating, especially when you’ve already...
May 4, 2023
The Role Empathy Plays in Content Development.
Connection is imperative to the human experience. Love and belonging—having a sense of connection to those around us—is smack dab in the...
Apr 4, 2023
You Need To Stick With Your Marketing Plan Through Thick and Thin.
With warnings of economic downturn echoing across every news outlet, it’s hard to resist the urge to slash costs and lay low until...
Feb 28, 2023
AI in Video Production.
As the technology grows more robust, artificial intelligence has become front and center in many creative debates: Does AI infringe on...
Jan 18, 2023
The Industry Has Changed. Here’s What To Look For in a Video Production Studio Today.
In the past, getting started in video production meant buying expensive equipment. To stand out, production studios needed the newest,...
Dec 16, 2022
New Year, New Budget: How To Plan for This Year's Video Content.
Planning is rampant this time of year as we look ahead and dream of what’s to come. This fresh start can be seen as ripe with opportunity...
Oct 7, 2022
Preproduction: So You Don’t Have To Fix It in Post.
You’ve got an idea for a video, so now you just grab your camera and start filming, right? Not so fast! While it can be tempting to jump...
Sep 7, 2022
How Different Generations Consume Video.
Millennials have dominated the marketing focus of businesses and organizations for years, but as the youngest millennials start to hit...
Jun 13, 2022
How To Leverage Your Video Content for the Greatest Impact.
Production often accounts for a hefty portion of a video’s development budget, but you can make your efforts stretch far beyond your...
Some Insight
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