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The Role Empathy Plays in Content Development.
As video producers, it’s our job to ensure every authentic story is told and connections can be made through our work. Empathy is integral to achieving this.
You Need To Stick With Your Marketing Plan Through Thick and Thin.
Consistency is key, especially during economic downturns.
AI in Video Production.
As the technology grows more robust, artificial intelligence has become front and center in many creative debates. How does it impact video production?
The industry has changed. Here’s what to look for in a video production studio today.
Now that nearly everyone has access to quality video equipment, the focus has shifted to craftsmanship and strategy.
New Year, New Budget: How to Plan for Your 2023 Video Content.
We’re here to help guide you through creating a video production plan and budget for the new year!
Preproduction: So you don't have to fix it in post.
Preproduction includes all of the choices you make prior to loading the production truck with gear.
How Different Generations Consume Video.
A given generational audience may choose to use one platform instead of another and prefer different types of videos compared to their older or younger counterparts.
How to leverage your video content for the greatest impact.
You can leverage your video content for the greatest impact by optimizing your video for different platforms, repurposing your video content, and thinking unconventionally.
Measuring Your Video’s ROI.
Determining your ROI will greatly benefit you in the long run as you apply what you learned about your video’s success to future projects, making each video you create more and more effective at reaching your goals.
10 Mistakes to Avoid While Planning Your Video & What You Should Do Instead.
If you keep these 10 things in mind while you’re planning your next project, you’ll take your video from good to great.
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