How To Prepare for an On-Camera Appearance.
Glossophobia—the fear of public speaking—is one of the most common fears in the world. So if you feel uncomfortable in front of a camera,...
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- Jan 24
How Much Does a Video Cost?
Due to the highly customized approach of video production, it’s difficult to list the price of a video as a one-size-fits-most fixed cost...
- Dec 6, 2023
What We Value: Making a Difference.
We strive for our videos to make a positive impact on our world and we are thrilled when a passionate client shares their “why” with us.
- Oct 17, 2023
The Importance of B-Roll.
Even if you don’t know it by name, you are well acquainted with b-roll!
- Sep 19, 2023
Getting Started With Professional Livestreaming.
Live content humanizes your brand and allows you to connect with viewers in real time, deepening trust through authenticity and transparency
- Aug 16, 2023
Utilizing Smart Processes Saves Valuable Resources.
Just as in math class, the order of operations makes a difference in video production. And your important resources—time and money—are on...
- Jun 27, 2023
Video Marketing: When To Change Course and How To Do It Effectively.
Realizing your marketing plans aren’t going to work out the way you envisioned can feel devastating, especially when you’ve already...
- May 5, 2023
The Role Empathy Plays in Content Development.
Connection is imperative to the human experience. Love and belonging—having a sense of connection to those around us—is smack dab in the...
- Apr 5, 2023
You Need To Stick With Your Marketing Plan Through Thick and Thin.
With warnings of economic downturn echoing across every news outlet, it’s hard to resist the urge to slash costs and lay low until...
- Feb 28, 2023
AI in Video Production.
As the technology grows more robust, artificial intelligence has become front and center in many creative debates: Does AI infringe on...
- Jan 18, 2023
The Industry Has Changed. Here’s What To Look For in a Video Production Studio Today.
In the past, getting started in video production meant buying expensive equipment. To stand out, production studios needed the newest,...
- Dec 16, 2022
New Year, New Budget: How To Plan for This Year's Video Content.
Planning is rampant this time of year as we look ahead and dream of what’s to come. This fresh start can be seen as ripe with opportunity...
- Oct 8, 2022
Preproduction: So You Don’t Have To Fix It in Post.
You’ve got an idea for a video, so now you just grab your camera and start filming, right? Not so fast! While it can be tempting to jump...
- Sep 8, 2022
How Different Generations Consume Video.
Millennials have dominated the marketing focus of businesses and organizations for years, but as the youngest millennials start to hit...
- Jun 14, 2022
How To Leverage Your Video Content for the Greatest Impact.
Production often accounts for a hefty portion of a video’s development budget, but you can make your efforts stretch far beyond your...
- Apr 25, 2022
Measuring Your Video’s ROI.
Your video project has just been distributed to your audience—congratulations! Time to give yourself a firm pat on the back and move on...
- Feb 15, 2022
10 Mistakes To Avoid While Planning Your Video & What You Should Do Instead.
The difference between a good video and a great video could be as simple as spending one more hour in your preproduction planning,...
- Jan 11, 2022
Curiosity Is the Cornerstone of Creativity.
You’ve probably heard about curiosity killing some feline friends (or foes depending on how you personally feel about them), but is there...
- Nov 19, 2021
Social Media Videos: What You Need To Know.
In 2022, experts at Cisco estimate that online videos will make up more than 82% of all consumer internet traffic—15 times higher than...
- Oct 14, 2021
How To Give Effective Feedback on a Video.
Art is subjective, and because of that, it can often be difficult to give effective feedback on creative projects such as...
Some Insight
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