You’ve got an idea for a video, so now you just grab your camera and start filming, right? Not so fast! While it can be tempting to jump...

Millennials have dominated the marketing focus of businesses and organizations for years, but as the youngest millennials start to hit...

Production often accounts for a hefty portion of a video’s development budget, but you can make your efforts stretch far beyond your...

Your video project has just been distributed to your audience—congratulations! Time to give yourself a firm pat on the back and move on...

The difference between a good video and a great video could be as simple as spending one more hour in your preproduction planning,...

You’ve probably heard about curiosity killing some feline friends (or foes depending on how you personally feel about them), but is there...

In 2022, experts at Cisco estimate that online videos will make up more than 82% of all consumer internet traffic—15 times higher than...

Art is subjective, and because of that, it can often be difficult to give effective feedback on creative projects such as...

As creatives, we have a drive to create. Whether it’s with our hobbies of photography, fine art, cooking, etc. or more closely aligned...

Recruiting the right people for your company’s job openings can be incredibly difficult. You certainly aren’t looking to just check boxes...

Edutainment has been around for decades—the first documented use of the education+entertainment portmanteau was in the 1950s. There’s no...

If you’re finding yourself completely stuck in your creative problem-solving process, it might be time to shift your focus from solutions...

Animation or motion graphics are great video marketing solutions, especially when circumstances such as time, budget, or safety don’t...

Everyone knows that taking a risk is dangerous. But what about playing it safe? While the consequences of a risky decision typically show...

Trust is a fundamental building block for any relationship—whether that’s between friends, family, partners, neighbors, or coworkers....

Virtual events—such as conferences, webinars, or workshops—have become increasingly popular since the late 2000s, and with the COVID-19...

Video is the ideal medium for breaking down complex concepts, ideas, and structures. Video is useful in nearly any situation, and it is...

We want to let you in on a little secret: Your budget can go further than you think. It doesn't matter if it has four, five, or six zeros...

With the new year and new decade, it’s time to evaluate how you’re using video in your marketing plan and how you can take advantage of...

When nonprofits begin to expand their organizations, they often share with us the struggles associated with growing pains. With changes...