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5 ways to produce video content at a safe social distance.

5 ways to produce video content at a safe social distance.

With the COVID-19 pandemic leading to business closures and stay-at-home orders, it feels as though life has come to a screeching halt—but your marketing efforts don’t have to. Content development can happen while maintaining safety and health guidelines.

A canceled or postponed shoot is an opportunity to think about communicating in a different way. For example, a talking-head testimonial may become an animated infographic. We’re challenging each other to consider how ideas can be represented differently. Here are five ways you can produce video content at a safe social distance.

Edit footage from the archives 

If you have archived footage from previous projects, now is the time to restore it. Footage left on the cutting room floor from a different project may enhance a story you are trying to tell now. 

We’ve pulled interview transcripts from projects to support our clients’ digital storytelling as well. Those pull quotes are ready-made for your next blog!

Repurpose existing content

Consider reviewing the content you’ve already created. Does today’s reality give past content new meaning? If fewer than 10% of followers see your posts organically, shine a light on your existing content through a fresh lens.

Create new motion graphics videos

Animated explainer videos can be developed to demonstrate your concept and are well-positioned to describe concepts that otherwise are impossible to illustrate or for the viewer to see. Lean on motion graphics to tell your story differently. Right now we’re launching an explainer video for a client to show how their product works for consumers from coast to coast. 

Film it yourself

When social distancing requires you (or your clients or biggest fans) to shoot the video, just set up your selfie stick or a stack of books and hit record for instant homemade content. 

Recently, we had a client who needed to make an announcement to their international audience. First, we developed a filming guide to help set some standards. Then, through a series of talking heads that were filmed by each individual and shared with our team, we were able to develop supporting graphics and deliver four videos for their online event.

Preproduction planning 

At the very least, you can use this time to prepare for the future. There will be a day when face-to-face filming is safe again, and planning ahead means you’ll be ready to jump into your next video project right away. 

Content outlines, scripts, location scouts and talent auditions can all happen while maintaining distancing guidelines, so using this time to lay the groundwork for your next project makes good sense. Waiting until you’re back in the office and “ready” means you’re actually two to three weeks behind.

We know you are balancing a lot in very uncertain times. As you work hard to ensure your voice is heard when it’s appropriate for your brand, know that there are things you can do while staying safe and healthy. Flexibility, creativity, and teamwork can go a long way.