Return to Excellence by Render Studios

Return to Excellence

Client: Michigan State University's Spartan Marching Band

As one of the most recognizable university marching bands, Michigan State University’s Spartan Marching Band deserves nothing but the best. With the theme of “Return to Excellence,” the video for the 2022 season peeked behind the curtain to highlight the hard work that goes into SMB’s awe-inspiring shows. This was achieved by doing something we’ve never done before—filming practices. Juxtaposing the practice shots with game-day footage solidified the path from their sweat on the practice field to excellence in the stadium.

For years we have proudly partnered with the Spartan Marching Band to deliver goosebump-inducing hype videos announcing their arrival on game days. The videos energize the 75,000 fans in the crowd just before the SMB takes the field.